The profit pioneers in the old days of our country had it rough. Think of the disadvantages they had compared to their descendants today. It was pretty tough to market and sell their products when the telegraph hadn’t even been invented yet, and direct mail with the Pony Express wasn’t the most economical choice! The best they could do was go out and knock on doors and depend on word of mouth to get their message out.
Compare that to today. Today all it takes is a few lines of text and a mouse click and thousands of messages can be delivered in a millisecond. Your whole market can hear about you before you even have time to say, “Pony Express.” A huge advantage, right?
While we have the ability to communicate with thousands of people in an instant, we may have lost the essence of what made those pioneers such an inspiration – the ability to communicate to one person at a time – one on one. Our ability to save time and become more efficient has diminished what is really important in building strong relationships — the effectiveness of direct and personal contact with our clients.
While you go through your hectic day of tight deadlines and unrealistic burdens placed on your time, remember the obstacles faced by our forefathers as they strove to make their business ventures profitable. They had no choice but to forge one on one relationships.
Maybe they had an advantage over us.
Remember the power of being personal…