You may be a business owner or manager, but think about what it’s like to be a customer for a moment. Have you, as a customer, ever been offered “preferred customer” status?
If you’re part of a preferred club, how does that make you feel? Are you going to ever use a company where you aren’t part of the club? For instance, let’s say you’re part of a photo club at your local camera shop. Chances are, you’ll take your photos there to get developed. After all, you are part of the club.
A great example of the preferred customer service is the Las Vegas casinos. They constantly bump high rollers up to Gold Status. Along with this preferential status, these high rollers get extra perks like free accommodations or meals. But for all of the free perks these casinos dole out, it’s a safe bet that the casinos aren’t losing money on the free rooms. Once these high rollers earn Gold Status at one casino, what’s the likelihood they’ll spend (and lose) huge amounts of money anywhere else?
The question, then, is “how can you create this type of feeling in your clients?”
I’m sure you’ve heard, and may use, service agreements. Well, in our Success Group International organizations we have special Club Memberships that promote this same feeling among clients while bringing in additional revenue for the company. It’s a true win-win, and clients and companies love them.
Now, even without the Club Memberships, what we’re talking about here is making your client feel like they are Number One.
Your mission is to think of ways that you can achieve that feeling. Is it with a free gift, a free inspection, a Club Membership, or a thank you letter? The list of possibilities is endless, but the important thing is to treat each of your clients like they are a high roller.