There are a lot of good books out there that carry amusing and inspiring messages. This motivation and inspiration can change the way you think about your life and business, and some messages can be powerful enough to evoke a response from an otherwise disinterested business prospect.
Here’s how to harness the power of these motivational messages. Include these messages in a signature box in your e-mail messages. The next time you send out some “prospecting” e-mails (note the absence of the word “spam”), make sure you include an interesting quote at the bottom of your signature line.
You do have a signature line in your e-mails, right? That’s the short 1 – 4 line contact message at the end of your text, usually including your name, business, phone, and e-mail address.
Just below that, type in a clever line. One good source is a book titled “Wise Words and Quotes” by Vern McLellan. The quotes you borrow from a book may evoke a laugh, a smile, and a call from your next customer.