How many competitors do you have in your market? I’m assuming you have plenty. And if a storm hits, I’m guessing that number of competitors spikes dramatically. How are you different than them? I’m sure you’re professional and stand behind your work. While not a lot of companies do that, some do. SO how are you any different from them?
Have you ever heard the expression, “The little things matter.” It’s true. People remember the unexpected, nice little surprises. For example, I bet you remember the restaurant that gave you a free dessert because the waiter found out it was your anniversary that evening. That little “touch” impressed you. Well, you can do the same thing. Here’s how…
How hard would it be bring coloring books to sales appointments? Or maybe ring some chip clips and pens? Or how about little writing pads for grocery lists or refrigerator magnets? Those are all inexpensive items that you can give a client upon getting to their home…
Let’s take it a step further. Let’s really connect with homeowners.
When you arrive at a home, how easy would it be to pick up their newspaper and carry the empty trashcans back to their garage? The answer is: It’s very easy. And people notice it.
How about carrying around little dog treats in your pocket? When you go to a home with a dog, ask the owner if it’s okay to give it to Fido. If the dog allows, rub his/her head and ears. Your prospective customer will immediately like you.
Maybe you’re going to an appointment early in the morning or late at night. How hard is it to pick up a box of donuts or bring dinner for the family? Again, it’s easy to do—and it’s inexpensive, especially if it means you close the deal.
Roofing sales is a tough business. You have to what’s necessary to stand out from the rest. But if you give a child a coloring book or bring the family a meal, you’ll get the job.